The evolution toward HDR video, immersive and personalized audio, and increasingly metadata-driven delivery is changing the way professional media content must be mastered, exchanged and validated.
Delivering a finalized program today means assembling and synchronizing not only video, audio and subtitles, but also the metadata and parameters that define how content will ultimately be experienced. Content must then be adapted to a growing range of delivery specifications, from business exchange formats to market- and platform-specific emission profiles.
This makes mastering more important than ever: a flexible layer between proprietary authoring technologies and the encoding, decoding and playout systems used for final delivery.
At IBC 2026, Marquise Technologies demonstrates how its mastering, processing and quality control solutions address these workflows across the entire media chain — from file-based mastering and packaging to QC, validation and real-time monitoring.
New: ADM EBU Production Profile
MIST Studio now supports workflows centered around the ADM EBU Production Profile, enabling the creation, packaging, rendering, QC and validation of immersive and personalized audio content in an open and standardized format.
This provides a practical workflow for exchanging NGA content between production facilities, broadcasters, technology providers and other parts of the media supply chain.
NGA DEMONSTRATIONS AT IBC 2026
Marquise Technologies
Booth 7-D47
ICE Live — Real-time NGA monitoring
Experience the new ICE Live platform for real-time analysis of live transmissions carrying MPEG-H Control Track and S-ADM, bringing video, audio, metadata and the resulting listener experience together in a synchronized monitoring environment.
MIST Studio — File-based NGA mastering
See how MIST Studio can be used to edit and repackage ADM/S-ADM content and convert between NGA technologies and standardized delivery profiles, including the EBU Production Profile, ITU-R BS.2168 AdvSS Emission Profile and ARIB emission workflows.
ICE Studio & ICE Prime — NGA QC and validation
Validate NGA content through advanced analysis and reference playback, with rendering and monitoring of the resulting audio experience and associated metadata.
NHK S-ADM to MPEG-H workflow demonstration
NHK and Marquise Technologies will jointly demonstrate an end-to-end live broadcast chain, from S-ADM creation and transport through processing and integration into an MPEG-H workflow adapted to Japanese needs and regulatory requirements.
EBU
Booth 10-D21
ADM Workflows
At the EBU booth, visitors can see file-based workflows centered around the creation and validation of the ADM EBU Production Profile using MIST Studio.
The demonstration focuses on the use of this open and standardized ADM format for the business exchange of immersive and personalized audio content, as well as a variety of compatible ADM profiles for broadcast emission and encoding.
Fraunhofer
Booth 8-B80
MPEG-H Live QC & Validation
At the Fraunhofer IIS booth, ICE Live demonstrates real-time monitoring of MPEG-H signals, including different presets and languages, interactive features such as dialogue enhancement and object positioning, and the associated metadata — all synchronized with HDR video.
This reflects a fundamental change in broadcast monitoring: operators increasingly need to validate not only the technical integrity of a signal, but also the complete experience delivered to the viewer.
HDR and JPEG XS: mastering the image
While NGA is a major focus at IBC, video remains at the heart of the workflow.
Visitors to the Marquise Technologies booth will also see demonstrations around JPEG XS, including file-based workflows for emerging broadcast applications.
With MIST Studio, JPEG XS content can be integrated into professional mastering workflows, while ICE Studio and ICE Prime provide reference playback, analysis and QC capabilities for validating the resulting content.
The same philosophy applies across our product range: mastering, processing and QC should work together, giving users the flexibility to manage increasingly complex media formats without fragmenting their workflows.
Cinema Preservation Package: from mastering to preservation
We will also showcase how MIST Studio supports the Cinema Preservation Package (CPP).
The Cinema Preservation Package provides a standardized framework for the long-term preservation and exchange of digital cinema works, covering use cases ranging from the creation of preservation packages at the end of post-production to the transfer of film elements, variants and associated metadata between service providers and archives.
MIST supports CPP workflows by enabling the creation, management and validation of the audiovisual assets and metadata that form the package, integrating preservation requirements directly into professional mastering and archival workflows.
This extends the role of mastering beyond today’s delivery requirements — providing a structured way to prepare and validate content for its long-term preservation and future reuse.
From mastering to live monitoring
Together, the demonstrations at IBC illustrate the breadth of the Marquise Technologies workflow approach.
- MIST Studio provides the mastering and media-processing environment needed to prepare, assemble, transform and package complex professional content.
- ICE Studio and ICE Prime provide advanced reference playback, analysis and QC for validating the finished assets and their different technical components.
- TORNADO brings automated media processing and analysis into facilities that need to integrate these capabilities into larger production and delivery workflows.
- And with ICE Live, the same expertise now extends into the real-time domain, allowing operators to monitor and validate live signals as next-generation technologies move from production into transmission.
From mastering to QC, from file-based workflows to live transmission, from HDR images to immersive and personalized audio, Marquise Technologies provides a unified approach to managing the growing complexity of professional media.
